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“Do Not Call Saul” Outdoor Campaign Turns Heads, Stumps Onlookers

Our “Do Not Call Saul” digital outdoor campaign with Clear Channel Outdoor was intended to shed light on bad legal practices and bad lawyers. The fictional character Saul Goodman from the AMC hit television series “Breaking Bad”—whose own billboards in the show read “Better Call Saul”—is exactly the type of attorney you would not want representing your case. We declared that you should not call him, or anyone who may practice law like him.

Initially our outdoor boards teased the public with a simple message, then slowly reveal our YouTube video, a toll-free phone number, and our www.DoNotCallSaul.com website where interested parties could learn more. After the first week, we revealed our new logo and the local news media was quick to share who was behind the campaign. We also received numerous phone calls, emails, and letters from fans of the Breaking Bad series and our campaign.


Better Not Copy Saul

February 2, 2015

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Trust Revo Smith Law.

Last October Revo Smith Law debuted our “Do Not Call Saul” billboard campaign to focus attention on the importance of retaining an ethical attorney for your injury, accident, or malpractice case. And we could think of no better example of an unethical attorney than Breaking Bad's fictional character Saul Goodman. The shows writers may have actually taken Saul's advertising cues from one notorious Albuquerque attorney. So who's copying who? And why would any attorney want to portray themselves as the devious Saul Goodman? Our message to victims is now more important that ever: work with attorneys you can trust. 


Law firm expands ‘Saul' campaign

January 21, 2015

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ALBUQUERQUE, NM (ABQ Journal) — The Albuquerque law firm behind the “Do Not Call Saul” billboards now has another message for Albuquerque: Don't text the guy, either.

The personal injury law firm Revo + Smith launched a new educational campaign intended to help curb distracted driving. Its “Do Not Text Saul” and “Do Not Tweet Saul” digital billboards went live this week around Albuquerque and Rio Rancho.

The campaign plays off the reputation of the fictional Saul Goodman, a sleazy lawyer from “Breaking Bad” whose tagline was “Better Call Saul.” The character is the subject of an entirely new series — titled “Better Call Saul” — that will premiere next month on AMC.

Revo + Smith generated a flurry of attention when they anonymously launched a “Do Not Call Saul” billboard campaign last year, an effort, they later said, to remind the public of the importance of hiring ethical attorneys.


New ‘Do Not Text Saul' Campaign Launches

January 19, 2015

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[ VIDEO ]

ALBUQUERQUE (KRQE) – Forget “Do Not Call Saul,” now it's “Do Not Text Saul.” A new campaign using the popularity of “Breaking Bad” is hitting billboards in the metro. Its mission is to stop distracted driving which is often caused by texting and driving. The company behind it, Revo and Smith, is a personal injury law firm. They were also behind the “Do Not Call Saul” billboard campaign last year.

The show “Better Call Saul,” the prequel to “Breaking Bad,” will premiere Feb. 8.

ALBUQUERQUE, NM (KRQE) — The law firm behind the mysterious “Better Not Call Saul” billboards is at again. They have a new billboard that's popped up in Albuquerque which they hope will combat distracted driving, with the message “Do Not Text Saul.” The new AMC “Breaking Bad” spin-off, “Better Call Saul,” premieres on AMC next month.


‘Do Not Call Saul' billboards explained

October 29, 2014

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VIDEO

By Crystal Gutierrez

ALBUQUERQUE (KRQE) – Much speculation went around as to who was responsible for for the “Do Not Call Saul” billboards in Albuquerque, and many wondered if they were directly related to the show or not. Turns out, they came from a clever marketing campaign by a local law firm.

Terry Revo and Roger Smith of Revo + Smith Law Firm are the masterminds behind this campaign, and it has proven to work quite well for them. By using Saul as an image of what a lawyer should not do, they have found a fun and innovative way of expressing how they do things at their firm. What made this a successful campaign is that they have received a huge amount of free promotion through the attention these billboards have received through social media and news outlets.

Revo + Smith focus on personal injury, auto accidents and medical malpractice.


Do not call Saul' billboard mystery solved

October 22, 2014

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[ VIDEO ] 

By Aaron Drawhorn

ALBUQUERQUE (KRQE) – Digital billboards with a mysterious message referencing a popular “Breaking Bad” character were placed by an Albuquerque law firm. Attorneys with the personal injury law firm Revo-Smith revealed they were responsible for the “Do Not Call Saul” billboards placed on Interstate 25 and Lomas Blvd. NE and San Mateo Blvd. NE and Montgomery Blvd. NE.

“What we came up with was that Saul Goodman was not a professional attorney and that in some ways, he, as a fictional character, gave other attorneys a bad name,” said attorney Terrence Revo.

The firm said Goodman is the personification of an unprofessional and unethical attorney.

“We thought that was a great counterbalance for us and opportunity to show there is another way to practice law, and that is ethically and professionally,” said attorney Roger Smith.

On Tuesday, the law firm updated the billboards with a website DoNotCallSaul.com.

The firm said the billboards will stay up for the remainder of the month.

A “Breaking Bad” sequel called “Better Call Saul” is set to be released in February on AMC.


Albuquerque law firm behind ‘Do Not Call Saul' sign

October 21, 2014

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VIDEO

By Aaron Hilf, KOAT News 7

ALBUQUERQUE, NM (KOAT) —The secret behind the “Do Not Call Saul” billboard off of Interstate 25 has been revealed.

A real Albuquerque law firm put it up.

People have been driving by the billboard near downtown for weeks. Some figured it was guerrilla marketing to promote the upcoming “Breaking Bad” spinoff “Better Call Saul.”

The sign transformed on Tuesday, though, revealing an area personal injury law firm called Revo and Smith put it up to generate buzz for their business.

Terrance Revo said some lawyers, whether fictional or real, give lawyers a bad name. He said the firm put up the billboard to let people know there are ethical personal injury lawyers out there.


Better Call Saul Billboard Culprit Revealed

October 21, 2014

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ALBUQUERQUE, NM (NewsCastic) 

UPDATE: Earlier last week everyone speculated about a black and green billboard that didn't hint at anything other than one thing, Do Not Call Saul.

There was talk, guesses and rumors as to who put up the billboard, but no one could quite find out who was responsible for the madness that began circling around the “Do Not Call Saul” message. The Journal reported today that it was none other than a law firm that was behind the evasive billboard.

Well played Revo/Smith Law Firm, well played.


Group behind ‘Do Not Call Saul' billboards revealed

October 21, 2014

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VIDEO

By: Elizabeth Reed, KOB.com

ALBUQUERQUE, NM (KOB) — While many Albuquerque residents eagerly await the premiere of the “Breaking Bad” spinoff series “Better Call Saul,” there's a law firm in town using the buzz behind the show to drum up business.

Last week, two digital billboards reading “Do Not Call Saul” went up near I-25 northbound and Lomas Boulevard and on the corner of San Mateo and Montgomery NE.

Many people took to social media to question who was behind the billboards, but on Tuesday, an Albuquerque law firm finally fessed up.

“Some lawyers, both real and fictional, give personal injury attorneys a bad name. Saul Goodman is the personification of an unprofessional and unethical attorney,” said Terrence Revo, partner of Revo + Smith, in a statement. “We referred to the iconic ‘Breaking Bad' character to make a little fun of ourselves and our industry.  We are using humor and pop culture to help educate the public about the importance of hiring qualified, ethical personal injury attorneys, because personal injury is no laughing matter.”

Revo + Smith says the billboards will remain up throughout the Albuquerque area for the remainder of the month.


ABQ law firm ‘fesses up to ‘Saul' billboards

October 21, 2014

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ALBUQUERQUE, NM (ABQ Journal)
By Jessica Dyer / Journal Staff Writer

It was not a disgruntled crew member from the network that produced “Breaking Bad.”

It was not an advertisement for “Breaking Bad's” forthcoming spinoff, “Better Call Saul.”

It was not an Albuquerque resident angry about disruptions caused by either of those Albuquerque-set series.

Curious onlookers floated all those theories last week after a pair of mysterious billboards went up in Albuquerque bearing a simple, cryptic message: “Do not call Saul” – an obvious reference to the fictional Saul Goodman, a sleazy lawyer character featured in both TV shows.

So who is actually behind the admonition to not call Saul?

That would be Revo + Smith, an Albuquerque law firm that specializes in personal injury cases. Partners Terrence Revo and Roger Smith told the Journal in an interview Monday that they wanted to distance themselves from the “Sauls” of the world – shady legal practitioners whose unscrupulous tactics know no bounds, a stereotype they say often gets perpetuated by TV and movies.

But the campaign has had much more impact than either of them could fathom.

The billboards led to rampant online speculation, stories by local TV stations and a tweet from Peter Gould, co-creator of “Better Call Saul.” On Oct. 15, Gould tweeted a picture of the board and a message: “We didn't do this – can anybody explain what this is about?”

Smith said the campaign – created and implemented with the help of James Korenchen Public Relations – has “exceeded our expectations wildly, both in terms of how quickly it caught on and how much attention it's gotten.”

Both attorneys have kept mostly quiet about the billboards, though Revo said he told his young-adult children about it, who called it “way cool.”

The digital billboards first showed up along Interstate 25 near Mountain and near the San Mateo/Montgomery intersection, though the message will appear on several other signs around town for the rest of this month.

As of today, Korenchen said the boards will be edited to include the Revo + Smith logo and a phone number that takes callers to a message explaining the billboards.

Revo and Smith declined to divulge what they've spent on the campaign but said it's the only real advertising they've done outside of their website.


“Reveal” coming on “Do not call Saul” billboard

October 17, 2014

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ALBUQUERQUE, NM (ABQ Journal) — Drivers are doing a double-take at an Albuquerque billboard whetting the appetites of “Breaking Bad” fans, Journal news partner KOAT TV is reporting.

Those who can't wait for “Better Call Saul” to premier in January may scratch their heads once they see it.

The billboard, at Interstate 25 and Lomas Boulevard, says in big neon green-and-white letters: “Do not call Saul.” The show's writer and producer tweeted he doesn't know who put up the billboard and wants an explanation.

Some people are skeptical however.

“I could see them possibly making that up to create a lot of buzz,” said “Breaking Bad” fan Luke Bruce. “That's show business, right?”

Clear Channel Billboards said the company that bought the ad space asked to keep it secret because there's a big reveal coming soon.


Billboard company, on ‘Better Call Saul' sign: Big reveal coming soon

October 17, 2014

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ALBUQUERQUE, NM  (KOAT) — Drivers are doing a double-take at an Albuquerque billboard whetting the appetites of “Breaking Bad” fans.

Those who can't wait for “Better Call Saul” to premier in January may scratch their heads once they see it.

The billboard, at Interstate 25 and Lomas Boulevard, says in big neon green-and-white letters: “Do not call Saul.” The show's writer and producer tweeted he doesn't know who put up the billboard and wants an explanation.

Some people are skeptical however.

“I could see them possibly making that up to create a lot of buzz,” said “Breaking Bad” fan Luke Bruce. “That's show business, right?”

Clear Channel Billboards said the company that bought the ad space asked to keep it secret because there's a big reveal coming soon.


Better not call Saul billboard raises questions

October 16, 2014

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ALBUQUERQUE (KRQE) – The Better “not” Call Saul billboard has people wondering what it means and who's behind it. On Monday, KRQE News 13 showed you the unusual billboard that popped up on southbound I-25 near Lomas.

Wednesday a writer on the show tweeted, “we didn't do this can anybody explain what this is about?”

The show did post a billboard back in July. The billboard was advertising a young Bob Odenkirk in his Better Call Saul role.

Better Call Saul is a prequel to the hit show Breaking Bad. It's set to premiere in early 2015 on AMC.


Whodunnit? Billboard NOT Put Up By Better Call Saul Crew But Possibly By Disgruntled Ex-Employee?

October 15, 2014

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ALBUQUERQUE, NM (NewsCastic) — For the last few weeks a ‘Do Not Call Saul' billboard can be seen on I-25 South just before the Central exit. Have you seen it? We have and it led us to believe it was a promotional ad for the upcoming show, Better Call Saul. That was until the co-creator of the show, Peter Gould tweeted that the Better Call Saul crew has NOTHING to do the billboard.

So, who put it up? Do you have any ideas or guesses? What is that weird symbol in the bottom right corner?

Here are tweets that speculate about this current Albuquerque whodunnit.

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