By Aaron Hilf, KOAT News 7
ALBUQUERQUE, NM (KOAT) —The secret behind the “Do Not Call Saul” billboard off of Interstate 25 has been revealed.
A real Albuquerque law firm put it up.
People have been driving by the billboard near downtown for weeks. Some figured it was guerrilla marketing to promote the upcoming “Breaking Bad” spinoff “Better Call Saul.”
The sign transformed on Tuesday, though, revealing an area personal injury law firm called Revo and Smith put it up to generate buzz for their business.
Terrance Revo said some lawyers, whether fictional or real, give lawyers a bad name. He said the firm put up the billboard to let people know there are ethical personal injury lawyers out there.