By Aaron Drawhorn
ALBUQUERQUE (KRQE) – Digital billboards with a mysterious message referencing a popular “Breaking Bad” character were placed by an Albuquerque law firm. Attorneys with the personal injury law firm Revo-Smith revealed they were responsible for the “Do Not Call Saul” billboards placed on Interstate 25 and Lomas Blvd. NE and San Mateo Blvd. NE and Montgomery Blvd. NE.
“What we came up with was that Saul Goodman was not a professional attorney and that in some ways, he, as a fictional character, gave other attorneys a bad name,” said attorney Terrence Revo.
The firm said Goodman is the personification of an unprofessional and unethical attorney.
“We thought that was a great counterbalance for us and opportunity to show there is another way to practice law, and that is ethically and professionally,” said attorney Roger Smith.
On Tuesday, the law firm updated the billboards with a website DoNotCallSaul.com.
The firm said the billboards will stay up for the remainder of the month.
A “Breaking Bad” sequel called “Better Call Saul” is set to be released in February on AMC.