By Crystal Gutierrez
ALBUQUERQUE (KRQE) – Much speculation went around as to who was responsible for for the “Do Not Call Saul” billboards in Albuquerque, and many wondered if they were directly related to the show or not. Turns out, they came from a clever marketing campaign by a local law firm.
Terry Revo and Roger Smith of Revo + Smith Law Firm are the masterminds behind this campaign, and it has proven to work quite well for them. By using Saul as an image of what a lawyer should not do, they have found a fun and innovative way of expressing how they do things at their firm. What made this a successful campaign is that they have received a huge amount of free promotion through the attention these billboards have received through social media and news outlets.
Revo + Smith focus on personal injury, auto accidents and medical malpractice.