ALBUQUERQUE, NM (ABQ Journal) — The Albuquerque law firm behind the “Do Not Call Saul” billboards now has another message for Albuquerque: Don’t text the guy, either.
The personal injury law firm Revo + Smith launched a new educational campaign intended to help curb distracted driving. Its “Do Not Text Saul” and “Do Not Tweet Saul” digital billboards went live this week around Albuquerque and Rio Rancho.
The campaign plays off the reputation of the fictional Saul Goodman, a sleazy lawyer from “Breaking Bad” whose tagline was “Better Call Saul.” The character is the subject of an entirely new series — titled “Better Call Saul” — that will premiere next month on AMC.
Revo + Smith generated a flurry of attention when they anonymously launched a “Do Not Call Saul” billboard campaign last year, an effort, they later said, to remind the public of the importance of hiring ethical attorneys.